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02SERIES (Gen2): Studio Underd0g's cheeky Dirty Dozen riff from a brand founded in 2020
Studio Underd0g was founded by Richard Benc in 2020 and has released the 02SERIES (Gen2) as a fresh take on the Dirty Dozen template. Worn & Wound ran a hands-on that highlights the brand's irreverent, British approach to military-style design.
By HorologyTalk Editorial · · 3 min read
Originally reported by Worn & Wound. This article is a curated summary of their original coverage.
02SERIES (Gen2) — a clear lineage, a playful attitude
The 02SERIES (Gen2) is Studio Underd0g's latest visible step in its short run: the brand was founded by Richard Benc in 2020 and, in roughly six years, has become a notable voice in the contemporary British watchmaking wave, according to Worn & Wound.
What Worn & Wound focused on
Worn & Wound's hands-on coverage frames the Gen2 as a reinterpretation of the Dirty Dozen field-watch archetype through Studio Underd0g's characteristic cheeky, irreverent styling. The write-up prioritizes the design language and brand positioning rather than a deep spec sheet.
Brand context and design intent
Studio Underd0g has moved quickly from launch to a distinct identity. Richard Benc's design direction leans into playful touches while keeping the military provenance visible. That combination — a familiar template with deliberate personality — is the point of the 02SERIES (Gen2).
What we know (and what we don’t)
- Confirmed: Studio Underd0g is an independent British brand; Richard Benc founded it in 2020.
- Confirmed: Worn & Wound published a hands-on piece emphasizing the Gen2's take on the Dirty Dozen.
- Not provided in the source: specific movement, case dimensions, materials, power reserve, water resistance, or pricing.
If you want this type of modern Dirty Dozen reinterpretation, treat the Gen2 as a design-driven proposition until full specs are available. Watch Studio Underd0g's next moves — the brand's trajectory over six years suggests future iterations will refine technical detail to match the personality. As Worn & Wound first reported, this is worth following if you care about contemporary British design applied to classic military cues.
Originally reported by Worn & Wound. This article is a curated summary of their original coverage.
Tags: Studio Underd0g, Dirty Dozen, Field Watch, British watchmaking