Luxury & Lifestyle
Chasing vs. Defending — Novak Djokovic on Tourbillons and His Hublot Collection Before the 2026 US Open
Ahead of the 2026 US Open, Novak Djokovic sat down with Time+Tide US editor Zach Blass to talk tennis, tourbillons and his Hublot collection. The conversation ran under the headline “Chasing vs. defending.”
By HorologyTalk Editorial · · 3 min read
Originally reported by Time+Tide Watches. This article is a curated summary of their original coverage.
2026 US Open: a short conversation with a long orbit
Ahead of the 2026 US Open Novak Djokovic met with Zach Blass to discuss sport and watches. As Time+Tide first reported, the chat covered his approach to titles, his interest in tourbillons and pieces from his Hublot collection.
Title thread: chasing versus defending
The interview was framed around the idea of chasing and defending. Djokovic used that framing to connect competitive mindset with choices off court. The piece foregrounds how a champion thinks about repetition, risk and refinement — ideas that translate to collecting and commissions.
Tourbillons in the conversation
Djokovic explicitly discussed tourbillons in the interview. The presence of that complication in the discussion signals two things: a collector’s technical curiosity, and a willingness to engage with haute-horlogerie within a sport-focused brand narrative. The conversation does not list specific models, but it makes clear the complication matters to him.
Hublot and athlete-led editions
His Hublot collection was another clear topic. Time+Tide’s piece highlights Djokovic’s relationship with the brand and his interest in editions tied to athletes and events. The interview underlines the continuing strategy: athletes as living showcases for brand editions, and special releases as conversation pieces rather than pure catalog items.
What this means for collectors and the market
Read this as signalling, not as hard specs. The chat reinforces the pull between spectacle and technical watchmaking in modern collecting. Watch buyers should watch Djokovic’s public appearances and brand collaborations for the most visible examples of how Hublot positions athlete-led editions.
As Time+Tide first reported, the conversation threaded sport and horology under the headline “Chasing vs. defending.”
Open question: will tourbillon-equipped athlete editions become recurring drops tied to majors? Keep a close eye on release windows around Grand Slams; that’s where Hublot has shown it will activate partnerships most visibly.
Originally reported by Time+Tide Watches. This article is a curated summary of their original coverage.
Tags: Hublot, tourbillon, Novak Djokovic