New Releases
Digitrend OSII Black: Amida Brings Back the 1976 Prism-Viewed Horizontal Display
1976: Amida's Digitrend launched with a horizontal digital display viewed through a prism. The new Digitrend OSII Black continues that 2025 revival after Amida's return in 2024.
By HorologyTalk Editorial · · 3 min read
Originally reported by Fratello Watches. This article is a curated summary of their original coverage.
1976 — the original pivot
1976 is the concrete starting point here. Amida’s Digitrend originally broke from circular-dial conventions by mounting a horizontal digital readout and routing it through a prism, creating a faceted, sideways display that read like a futuristic LED block.
Why the OSII Black matters
Amida returned in 2024 and reintroduced that distinctive language. The Digitrend OSII Black is the latest piece in the brand's effort to preserve the original's visual trick — a lateral digital window mediated by optics rather than a conventional crystal-over-dial layout.
The result keeps the retro-futurist silhouette intact. The horizontal display and prism treatment give the watch an appearance often described as "futuristic LED watch," even when the underlying mechanics are modernized. That visual is the core proposition; the OSII Black leans into it.
What to watch for
The through-line is clear: fidelity to the 1976 aesthetic. The OSII Black continues the 2025 revival trajectory and reinforces the Digitrend as Amida’s signature motif. Collectors tracking brand revivals will judge the OSII Black on how strictly it preserves that prism-fed horizontal read.
"A horizontal digital display viewed through a prism" — the defining element that set the 1976 Digitrend apart.
- Original launch year: 1976
- Amida returned: 2024
- Concept revived: 2025, continued by the Digitrend OSII Black
- Visual core: prism-mediated horizontal digital display
Watch this: the OSII Black will tell us whether Amida treats the Digitrend as a design touchstone to iterate or as a motif to remix. If fidelity matters to you, use the OSII Black as the next reference point when comparing modern Digitrends to the 1976 original.
Originally reported by Fratello Watches. This article is a curated summary of their original coverage.
Tags: Amida, Digitrend, Digital display, Prism