Louis Erard x Konstantin Chaykin Unfrogettable — new colourways for the brand’s regulator

Originally reported by Monochrome Watches. This article is a curated summary of their original coverage.

New colourways for the Unfrogettable — cosmetic tweak or strategic move?

Manuel Emch built Louis Erard’s comeback on collaborations. He invited independent watchmakers to work on the brand’s regulator layout, and that tactic changed perception without pushing prices into the stratosphere.

Names Emch has worked with include Alain Silberstein and Vianney Halter. Those partnerships traded marquee creativity for accessible pricing and helped reposition Louis Erard quickly.

The Unfrogettable is the label’s collaboration with Konstantin Chaykin and it uses Louis Erard’s signature regulator display. The latest update is a set of new colourways applied to that already distinctive dial architecture.

As Monochrome Watches first reported, Louis Erard and Konstantin Chaykin have rolled out fresh colour options for the Unfrogettable.

That’s the simplest play in the brand playbook: add visual variants to keep momentum. Collaborations do the heavy lifting — the artist’s name and the regulator layout give buyers a clear reason to care; colourways extend reach without reworking the movement or case.

Buying angle: if you follow Louis Erard for its artist collaborations and regulator readout, these new colours are meaningful as visual variety. If you prioritise technical updates, this is not one. For collectors, the clearer question is whether the colourways change demand; monitor availability and the first buyer responses reported by outlets such as Monochrome Watches.

Originally reported by Monochrome Watches. This article is a curated summary of their original coverage.

Tags: Louis Erard, Konstantin Chaykin, Regulator, Collaboration