Limited Editions
PAM01734 & PAM01794 — Panerai Luminor Firenze 8 Giorni for Piazza San Giovanni’s 100th
1926 — the year Panerai’s Piazza San Giovanni boutique opened as “Orologeria Svizzera.” Panerai marks that centenary in 2026 with two Luminor Firenze 8 Giorni references, PAM01734 and PAM01794.
By HorologyTalk Editorial · · 3 min read
Originally reported by Monochrome Watches. This article is a curated summary of their original coverage.
1926, Florence — and two new PAM references
1926 names the shop that started this: Orologeria Svizzera, the original boutique on Piazza San Giovanni where Panerai would later build part of its story. In 2026 Panerai is commemorating that address with two new Luminor Firenze 8 Giorni models, referenced PAM01734 and PAM01794.
What the release actually says
The watches carry the Luminor Firenze 8 Giorni name, which signals an eight-day power reserve in Panerai’s language. Beyond the model names and that eight-day cue, Panerai is tying these pieces directly to the boutique’s centennial: the store that sold, assembled and serviced watches for the brand’s early customers.
As Monochrome Watches first reported, Panerai chose the centenary of its Piazza San Giovanni boutique to introduce the PAM01734 and PAM01794 Luminor Firenze 8 Giorni models.
The boutique itself has its own history worth noting: opened in 1926, preserved over decades as part of Panerai’s family story, and reopened to the public after renovation in 2001. That continuous retail presence is the explicit raison d’être for these releases.
Why collectors should care
This isn’t just another branded anniversary. Panerai is explicitly celebrating a place where watches were made serviceable and local to Florence’s customers. That local, atelier-driven narrative can push these references toward a specific subset of buyers: people who prize provenance and retail heritage as much as metal and movement.
Watch for two practical follow-ups: availability (will these be boutique exclusives?) and explicit technical disclosure from Panerai (movement calibre, case specs, water resistance). Those details will determine whether these land as meaningful heritage pieces or limited marketing editions. For now, treat PAM01734 and PAM01794 as heritage statements tied to a very specific address — and watch Monochrome’s original report for the initial disclosure.
Originally reported by Monochrome Watches. This article is a curated summary of their original coverage.
Tags: Panerai, Luminor, 8-Giorni, Firenze