D0ghouse — Richard Benc builds Studio Underd0g’s public workshop where you can build an exclusive edition

Originally reported by Time and Tide. This article is a curated summary of their original coverage.

D0ghouse is Studio Underd0g’s new home: part watchmaking workshop, part enthusiast playground, and it’s open to visitors.

Built by Richard Benc

Richard Benc has created the space as a dedicated base for Studio Underd0g. The site functions as more than a bench and a display case; it’s laid out to host hands-on activity and to present the brand’s work in situ.

Workshop and playground

The D0ghouse blends a working watchbench with an enthusiast-focused environment. Visitors can see the mechanics and finishing up close, and the setup explicitly encourages interaction rather than passive observation.

Build-your-own exclusive editions

One of the D0ghouse’s headline offerings is the chance to participate in creating an exclusive edition. That phrasing implies a collaborative or hands-on route to ownership—Studio Underd0g framing the experience as part production, part customer engagement.

What this means for the brand

The space ties the product to a physical process. For a small, independent label, that connection narrows the gap between maker and buyer and turns production into an experience the brand can control.

Will the D0ghouse model become a blueprint for other independents? If the hands-on editions prove popular, expect more brands to invest in visitor-forward workshops. For now, D0ghouse is a clear move: put the bench where people can reach it, and let participation become part of the offering.

Originally reported by Time and Tide. This article is a curated summary of their original coverage.

Tags: Studio Underd0g, Richard Benc, workshop, custom editions