Richard Mille named Official Timekeeping Partner to GB1 for the 38th America’s Cup (2027)

Originally reported by Time+Tide Watches. This article is a curated summary of their original coverage.

38th America’s Cup: Richard Mille signs with GB1

Richard Mille has revealed a partnership with GB1, the British challenger for the 38th America’s Cup, agreeing to serve as the team’s Official Timekeeping Partner.

Time+Tide first reported the development. The announcement was positioned as a lead-in to the 2027 race campaign.

As Official Timekeeping Partner, Richard Mille’s role is focused on timing responsibilities for GB1 during the lead-up to and the event itself. The public note does not list product plans, timing hardware, or operational specifics.

Time+Tide also flagged two related items from this week: FounderFest was reported as a success, and the outlet shared statistics from a now-closed 24-hour global online sales window. Those items sit beside the RM–GB1 news in the same report but are separate initiatives.

What we can say with certainty: the pairing places Richard Mille alongside a high-profile challenger campaign and gives the brand a visible role in competitive sailing through 2027. There are no published details yet about co-branded watches, limited editions, or bespoke timing instruments tied to the partnership.

Watch for three near-term signals: any RM press materials showing timing equipment on GB1, a co-branded product announcement, or race-related hospitality activations. Those will move this from a naming-rights notice to a measurable collaboration you can assess in the market.

Reported by Time+Tide Watches.

Will Richard Mille translate this into sailing-specific watches or timing tech before 2027, or keep the relationship limited to branding and race support? That’s the question to watch over the next 12–24 months.

Originally reported by Time+Tide Watches. This article is a curated summary of their original coverage.

Tags: Richard Mille, GB1, America's Cup, Sponsorship