Sept 25 — Audemars Piguet Padel Pop‑Up Club at New Bahru’s School Hall

Originally reported by SJX Watches. This article is a curated summary of their original coverage.

September 25: the date and the venue

Audemars Piguet opens a Padel Pop-Up Club on September 25 at the School Hall of New Bahru. It’s the brand’s first local event tied to its involvement in padel, and it’s happening inside a space the source calls a “lifestyle destination.”

What the event actually is

The program pairs on-court padel sessions with a courtside lounge. The format is explicit: sessions for play plus a place to watch and socialize. The event is pitched at both experienced players and newcomers.

“lifestyle destination”

Why this matters for Audemars Piguet

AP’s move brings an athletic activation into a local lifestyle setting rather than a pure retail or watch-centric environment. That aligns with the brand’s broader investment in padel as a sport and a cultural touchpoint. As SJX Watches first reported, this is AP translating sponsorship and sport involvement into a direct consumer event.

Event breakdown

• Location: School Hall of New Bahru.
• Components: padel sessions and a courtside lounge for spectators and socializing.
• Audience: open to experienced players and newcomers.

Watch this as a testing ground. If attendance and local press response are strong, expect more pop-ups in regional lifestyle venues rather than only at boutiques or trade shows. The immediate practical takeaway: collectors who want an AP-branded social experience — not just watch access — should mark the date.

Originally reported by SJX Watches. This article is a curated summary of their original coverage.

Tags: Audemars Piguet, Padel, Events, Lifestyle