Industry News
The Watches of the US OPEN — Theo & Harris' Video
Theo & Harris released a video titled “The Watches of the US OPEN” cataloguing wristshots and brand appearances at the tournament. The clip raises questions about sponsorship visibility and what kinds of watches travel from courtside to the stands.
By HorologyTalk Editorial · · 3 min read
Originally reported by Theo & Harris. This article is a curated summary of their original coverage.
Which watches showed up at the US Open?
That is the literal question Theo & Harris set out to answer in their video, "The Watches of the US OPEN." The piece compiles wristshots, brand appearances, and on-camera moments to make the case that watch visibility at major sporting events deserves closer attention.
What the footage emphasizes
The video concentrates on three practical angles: who gets seen, how watches are worn on-camera, and where brand exposure happens during the tournament. As Theo & Harris first reported, the edit privileges repeated close-ups and context — seats, hospitality boxes, courtside interviews — so you can judge visibility yourself rather than relying on a single frame.
Why this matters to brands and buyers
Marketing and resale react differently to televised and celebrity-adjacent exposure. The video prompts a simple commercial question: which type of wristshot actually moves consumer interest? The footage invites collectors and brand strategists to compare placement (player vs. guest vs. official) and recall value from broadcast snippets.
What it suggests about watch types
Without naming every model, the sequence makes clear that watches worn in this environment need to read well in brief camera passes. That favors clean dials, strong bracelets or straps that sit on camera, and designs that register at a glance. Theo & Harris assembles those moments to let viewers test their own priorities: aesthetics, legibility, or logo recognition.
A practical takeaway for buyers and PR teams
If you’re advising a brand or shopping for a watch meant to be seen, the video is a short field study. Pay attention to how watches photograph from a distance and in mixed-lighting conditions. The footage is useful not for final answers but for working hypotheses about what actually translates to on-screen awareness.
Where this analysis goes next
The video is a prompt more than a verdict. It asks watch people to treat sport events as recurring laboratories for visibility, not just as one-off placements. Expect brands and collectors to use clips like these to test which pieces keep showing up across slams and seasons.
Originally reported by Theo & Harris. This article is a curated summary of their original coverage.
Tags: Theo & Harris, Sportswatch, Sponsorship