Industry News
Theo & Harris: The Watches of the US OPEN — a short breakdown
Theo & Harris released a video titled “The Watches of the US OPEN” that catalogs the timepieces visible around the tournament. I summarize their approach and point out what to watch for next time you stream a match.
By HorologyTalk Editorial · · 3 min read
Originally reported by Theo & Harris. This article is a curated summary of their original coverage.
Which watches turn up courtside at the US Open?
In a recent video, Theo & Harris walks through the watches that appear on-camera during the US Open. The piece is observational — a visual catalogue rather than technical teardown — and it focuses on who is wearing what and where those watches appear in the broadcast.
The video isolates wrists in four contexts: players and their teams, commentators and on-air talent, guests in hospitality boxes, and branded signage or sponsor placements that include watch imagery. Theo & Harris treats each context differently — camera angles and broadcast framing change how a wristwatch reads to viewers.
The methodology matters. The channel pauses footage, zooms in on wrists, and flags repeat appearances. That approach highlights recurrence more than single sightings. Theo & Harris uses those repeats to suggest patterns the broadcast creates, not to make definitive claims about each watch.
What to take from it as a reader: pay attention to placement and repetition. A watch that appears in the players’ box multiple times benefits from repeated exposure; one-off shots of a celebrity guest don't have the same marketing value. The video frames visibility as the primary currency at an event like the US Open.
Use the video as a spotting tool. If you want to track which brands earn on-camera time during major sports events, this is a quick reference for how broadcasters and guests deliver that exposure. As Theo & Harris first reported, the value is in the pattern, not the single image.
Which watch did you notice in the broadcast? Keep an eye on repeat appearances next year — they tell you where brands are concentrating effort and where to expect sponsorship plays going forward.
Originally reported by Theo & Harris. This article is a curated summary of their original coverage.
Tags: Theo & Harris, US Open, watch spotting, sponsorship